I recently completed my MBA at the University of Technology, Sydney. My own shift toward personal development coincided with the commencement of my graduate studies and the two simultaneous pursuits really played well off of one another for the duration of my course. Since putting the finishing touches on my coursework I’ve begun to synthesize many of the larger ideas that were common threads across different subjects including efficiency, responsibility, strategy, and communication.

More than once throughout my course I was struck with the notion that many of the theories and best practices that we were being taught to apply to business could also be implemented at the most micro of levels: ourselves.

This is the working thesis behind a series of posts I’ve lamely dubbed “YouCo.” that will appear over the next several weeks. Think of it like a crash-course MBA that’s all about you. No tests. No accounting requirement. Just the best practices of the business world turned inside out in the name of self-actualization. Let’s begin.

Part One: Mission and Vision

No concept has induced more yawning or eye-rolls in “team building” meetings than that of a mission and vision statement. This is an unfortunate byproduct of the fact that so many mission and vision statements are poorly constructed or don’t reflect reality. Do you know the mission and vision of the company you work for?

Does your boss?

Yes?

Because he wrote it?

Yeah, I thought so.

When appropriately stated and grounded in the reality shared by all members of the organization, mission and vision statements can be powerful rather than groan-inducing. Mission and vision are two different notions, though they are often clumped together. Generally speaking, a company’s mission is a summary of what’s happening now while their vision considers what they’d like to be doing in the future and how they aim to make that ideal future into the present reality.

Examples are fun, so consider this one from my alma mater, West Virginia University:

Mission

As a land-grant institution in the 21st century, WVU will deliver high-quality education, excel in discovery and innovation, model a culture of diversity and inclusion, promote health and vitality, and build pathways for the exchange of knowledge and opportunity between the state, the nation, and the world.

Vision

By 2020, WVU will attain national research prominence, thereby enhancing educational achievement, global engagement, diversity, and the vitality and well-being of the people of West Virginia.

The mission explicitly states what the university is, what they aim to deliver, who they aim to deliver it to, and establishes an ideal framework in which they operate.

The vision, meanwhile, looks ahead and sets a goal of even higher achievement with a specific focus on the people of West Virginia. This vision is in line with their 2020 Strategic Plan, but we’ll save that for next week’s YouCo. entry on strategy.

Is it shocking that a university emphasizes learning and wants to be better at it in the future? Well, no – but that’s not really the point. More than stating the obvious, a mission and vision statement is a checkpoint against which operational decisions can be measured. It is, in essence, the compass that keeps the ship headed in the right direction.

It has to be based in reality and it has to be realizable.

If you were to measure any current student or faculty member against the mission statement you would find either a whole or a broken link in the chain – there is really no middle ground. If the mission is based in reality, you’ll find only one strong chain with no broken links. If it doesn’t reflect reality there will be weak links indicating the mission statement is actually the vision statement and you need to take a step back to reassess.

Your Own Mission And Vision

Though not every group will formally state their purpose and aspirations, most will have at least an informal idea of who they are and where they’re going. It’s easy to see that mission and vision statements are a virtual necessity for even small organizations; all members have to be aligned in order to achieve the best results. But considering the fact that we’re talking about dealing with yourself and yourself alone, why bother with a formal mission and vision statement? Aren’t you always going to know what you want and where you’re going without the need to reference an articulation of those ideas?

Well, sure. It’s not impossible to achieve great results without formalizing the state of your being and your aspirations. Many have done it throughout history and many will do it into the future. However, I happen to believe that stating and continually updating your mission and vision will keep you moving toward actualization at a faster clip while helping you monitor your own progress along the way.

If you look at a photo of yourself now compared to when you were ten years younger I imagine you can immediately notice some differences in your physical appearance. Maybe your hair is darker, maybe your jaw line is better defined. Whatever the differences, they’re obvious and easy to point out in this ‘then and now’ comparison.

But can you point to a day in that ten year span that you noticed your hair color had changed from the day prior? A morning when your jaw could cut glass whereas the night before it was hard to distinguish? Of course not. The change was gradual and not detectable on an ongoing basis, even to yourself.

What about your worldview over a four year span like high school or college? Between being a freshman to becoming a senior you probably engineered a different take on things societal, political, romantic – but was it an overnight epiphany that made senior-you unrecognizable to freshman-you? Probably not, and you would find it difficult to point to the individual and isolated moments that came to inform your new perspectives.

If such physical and mental change is happening to you without your knowledge, would you not like to have some manner of control over it? Some ability to reel it in and steer it in the direction of your passions rather than let it be carried away by a current of indifference moving toward the status quo?

Your personal mission and vision statement can be that tool.

Defining your mission and your vision will allow you to do what you could not do while comparing ‘then and now’ photos: track your progress while it’s ongoing. How does this work? Your aspirational vision will be incorporated into your mission once it’s been accomplished. Say, for example, that your vision is to become a politician that serves the people of your precinct. You work toward this goal until one day you are elected. Now your mission becomes the present form of what was once your vision for the future. Now you are a politician that serves the people and your vision must be revised (within the frame of your mission).

If you revisit your mission and vision at regular intervals, you will be able to see how you have accomplished your visions and enhanced your mission over time. More than ticking boxes on a to-do list, this is a visualization of your road to actualization. It’s the same concept that those who keep journals and diaries are always talking about: the ability to track the subtle but often tectonic shifts in your personality, character and priorities.

The most important component here is the integration of your achieved visions into your current mission. By doing this you can track your progress toward larger, more ethereal goals (vision) while further fortifying your foundation (mission). Your mission serves as your rock, allowing you to remember who you are and what you stand for. It’s an inventory of the artillery you have at hand to defend against crises of character and attacks from would-be corrupters; the ever-expanding fortress from which you venture out daily in search of actualization.

A good way to get started with your first mission statement is to take stock of where you are and what factors in your life actually define you. If you don’t want to be defined by your job, leave it out. If you do want to be defined by your love of animals, make it explicit. Your mission statement might look something like this:

As an educated and professional accountant, I will deliver the very best service to my clients by making their priorities my own and ensuring my job is done correctly the first time. As a husband and father of two, I will prioritize the happiness of my wife and children by separating my work and home life and celebrating their successes as if they were my own. As a citizen of West Virginia, I will take an active part in local politics by being an informed citizen and encouraging healthy debate on my political blog.

Your vision, though, can best be thought of as “how would I like history to remember me?” A vision statement for our hypothetical accountant might look like this:

By the age of 40 I will have achieved a junior partnership at my firm. By the time my children graduate, I will have saved the tuition costs for them to attend a state school. Using my knowledge of business and local policy, I will provide ongoing support for my wife as she aims to open her own business. By 2016 I will have expanded membership on my blog to 10,000 and readership to 50,000 unique hits a week and by 2018 I will use the blog as a platform to campaign for a seat in the West Virginia state senate.

When you’ve crafted your personal mission and vision, write it down somewhere. No need to laminate it and hang it on the wall. Put it on a card in your wallet. Make it a reminder on your phone that becomes the first thing you see each morning. Commit to it and strive to live by the mission and achieve the vision. After a year, revisit it. How far have you come? Can any of your vision be integrated into your mission? Have you deviated from your mission in whole or in part?

If so, rework your mission and vision accordingly. Over time you’ll have documented verification that you’re making real progress toward becoming your ideal self and that the status quo does not apply to you.

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Next week I will take a look at how businesses develop and execute various strategies and how a little strategic thinking might pay dividends for YouCo.

On Monday I talked about prioritizing your own happiness. The idea ties into one of the main themes for this blog: that we have to make the most of opportunities that arise. If a door opens and we’re not prepared or willing to walk through, the opportunity has been missed. Unfortunately, some opportunities may not come around again.

Considering all of this makes the story of Bryan Donaldson (via) all the more compelling. Donaldson was a modest IT guy in the midwest living the American Dream with his wife, child and big yard. His way of blowing off steam was to post one-liners on Twitter that were a bit too edgy to share in his professional corporate workplace. Over time he amassed more than 40,000 followers including Alex Baze, head writer for Late Night With Seth Meyers. When the time came to assemble a writing team for the yet-to-air show, Baze called Donaldson in for an interview that led to his first professional comedy writing gig.

Donaldson’s story is unique in that he wasn’t even trying to get a comedy writing job. He says himself that he never really took the Twitter posts or followers all that seriously. But when the opportunity came to get paid for something he clearly loved doing, his entire family helped him take the jump.

If a similar opportunity presented itself to you, would you have the courage to do as Donaldson did? Sometimes you can anticipate these opportunities and sometimes you can’t but you should never be surprised when good things happen to you.

Instead, be ready to walk through the door.

Hello again! Things have been a touch quiet on the site recently while a few exciting things took place behind the scenes. Chief among them was my graduation ceremony at the University of Technology, Sydney, where I received my Master of Business Administration degree in Sport Management and Marketing. My parents made the long trip to Australia for the occasion – their first journey down under – and so we all enjoyed some well-earned rest and relaxation during their stay.

I commenced my graduate studies in February 2012. Originally the program was to take me three years to complete while I worked full-time and studied part-time, but after my first three semesters I made the decision (with a little nudging from external forces beyond my control) to reverse those commitments to study full-time and work part-time. I was presented with a rare arrangement of circumstances that allowed me to make the choice that was right for me and it’s a decision that I’ve never regretted.

While working full-time I found that I would often be nodding off during my three-hour lectures. Something was fundamentally wrong with the situation: I had made the decision to return to school and I was paying for that privilege out of my own pocket, yet I was continuing to prioritize a job that I had long since stopped viewing as my career. When I made the decision to prioritize my studies – to get from them what I had envisioned when I first enrolled – everything changed. I was more alert in class, had time and energy to study my notes and readings, and was more available for group meetings with my classmates. I made the right decision for me, and the result was even better than I could have imagined it would be.

I’m sharing this story today because it showed me that I am truly the master of my own fate. I didn’t have to be content with “going with the flow” and you don’t have to be, either. Naturally, circumstances may not always be on your side. Bills must be paid, children looked after, responsibilities tended to. But where you can, give yourself the license to actually prioritize your priorities. I promise you’ll be happier for it and you’ll certainly reach new heights along the way.

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My family lived in Kentucky for about three years when I was growing up, which meant I heard the name Henry Clay quite often in my history classes. Clay was a transplant from Virginia who made his name as a lawyer in the Bluegrass State before he gained national notoriety as a senator, representative, Secretary of State, Speaker of the House and two-time presidential candidate. He was a man of conviction who sought compromise where others were quick to seek blood. This reputation earned Clay a great many admirers, including Abraham Lincoln.

Clay’s wisdom is frontier wisdom and the quote on offer today is no exception. It’s a favorite among athletes as it serves as a reminder that there is no such thing as an off-season. Athletes can’t afford to stop training or abandon their diets just because they don’t have any matches in the near future. If they do, they’ll be in a world of hurt when the season does roll around.

Likewise, a frontier farmer couldn’t afford to get lazy during the summer – summer was the time to prepare for winter. A lazy summer could mean a winter with no food to eat!

You, too, should be intentional with your downtime so you are better prepared when more demanding periods come along. By all means enjoy hard-earned breaks, but don’t forget that winter is coming.

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Questions often asked of me by people who frequent ToVa include: How do I find the time? How do I maintain the energy? How can I be so organized?

Confession: it’s not as easy as I try to make it look.

I started taking personal development seriously nearly three years ago. I’ve always chased opportunities to learn so when I say I began to take it seriously I mean that I began to pursue development with intention and purpose. It was the difference, I guess, between aimlessly surfing Wikipedia and actually chasing down intellectual resources on topics I was interested in learning more about. It truly changed my life.

This “awakening” coincidentally (but fortunately) coincided with the commencement of my graduate studies and for two and a half years these two segments of my life complemented each other in tremendously satisfying ways. I concluded my studies in early June this year and launched ToVa about a month later. I planned six months of Monday / Wednesday / Friday posts and got to work.

For the first two months this went swimmingly. I was having fun, I was learning new things and a few of my friends were coming along for the ride. Unfortunately, this didn’t last.

There were no posts last week and in the two weeks prior to that there were no Friday link posts. I had fallen behind and I began to let the Friday posts go so I could spend that time getting Monday and Wednesday posts caught up.

Last week was meant to be a week about sleep: sleeping better, leading to better health and improved focus on our goals. Ironically, my own sleep was suffering at the same time as the hours that I work at my day job shifted from day to night (meaning I finish work between midnight and 1:00 AM). I began to feel hypocritical and the voices that always ask me “how do you do it?” rang in my head, growing louder and more accusatory in tone. I felt like a fraud.

So I’m coming clean.

People… I got lazy. I stopped nurturing my systems and they atrophied and died.

The insights that I share on this blog are the ones that make the most sense to me. The methods I describe are not always the methods that I use; the suggestions are not always ones that I employ in my own life. There is truly no one size fits all solution to enhanced productivity or relentless high achievement, there are only things worth trying.

Even the very best of us – and, for the record, I do not count myself among the best – do not knock it out of the park on every swing. The important thing (and pardon the well-tread cliché here) is that we keep swinging; that we find better ways to swing or different attitudes to bring to the plate.

While I have fallen behind on the blog I have also fallen behind on my novel. Both are passion projects for me and – having completed my studies – I have plenty of time to work on both. I have woken up every day over the past three weeks with a goal to write and most days I went to sleep (too late) having written nothing.

What happened?

Even our passion projects can come to feel like work. Mix in a day job (with irregular hours), a relationship, planning for a wedding, a broken camera, etc. and you begin to justify taking time off here and there to unwind. That is, you make excuses and convince yourself they’re good ones.

I’m not even saying it’s not okay to take a break. What I am saying is that your passion projects will not complete themselves. Eventually you will need to get back to work.

We all fall off the horse sometimes.

Only the best of us – and that can include you and me – possess the strength of character to climb back on and continue riding.

So I’m doubling down and inviting you to do so with me. I’m working on my blog and my novel every day – what are you working on?

Football season is upon us once again! Sport offers no end of inspiration and lessons in preparation and success, so why not look toward America’s favorite sport for a little Wednesday inspiration?

… It’s not my job to hold down the score – that’s your job.

This was legendary college football coach Bobby Bowden’s response to Lou Holtz when Holtz (himself a legendary coach) accused him of running up the score of a game in (most likely) 1970. The above version of the quote is the one that Holtz himself recounts in the book Bobby Bowden on Leadership: Life Lessons from a Two-Time National Championship Coach. The years since have distorted this quote, though the meaning has never been altered. I most often hear it phrased as: “it’s my job to score, it’s your job to stop me.” It might seem a bit cold-hearted, but Bowden has good reason for walking such a hard line in refusing to sit on the ball.

When Bowden was in the first year of his first major head coaching job at West Virginia University, he was feeling pretty good about a 35 – 8 halftime lead that he and his team owned against their bitter rivals, Pitt. Unfortunately, that 35 – 8 lead turned into a 36 – 35 loss by the end of the game and the bitter sting of that defeat – which Bowden himself attributes to his being “too conservative” in the second half – haunted him throughout the rest of his now-legendary career and into retirement.

This quote would be Bowden’s go-to defense when he would (not irregularly) be accused of “running up the score” over the years but the reason I’m sharing it with you today has little to do with arguments regarding sportsmanship. The quote itself and the unfortunate circumstances that were the genesis of the logic behind the quote are powerful reminders that we can never afford to take our foot off the gas pedal.

Naturally, our day-to-day lives and situations are rarely as directly combative and adversarial as a football game (that is, there are not always “winners” and “losers”) but if we ease off in our efforts – if we “sit on the ball” – we will find ourselves surpassed by the “competition” and there will be nobody to blame but ourselves.

Considering this, there’s no reason at all to ease off the accelerator. After all, it’s not your job to underachieve to make others feel better – it’s their job to keep up with you while you make the most of what you have and are continually pushing the boundaries!

On Monday we discussed using context and prioritization to better organize our to-do lists. Keeping the highest priority items at the top of our lists ensures that we’re getting the right things done in order to make real progress toward achieving our goals. Less important tasks get relegated to the bottom of the list and naturally fall off the list altogether when their time passes or we move on to bigger and better things.

Yahoo! CEO Marissa Mayer likes things this way, recognizing that if she ever got to the bottom of her to-do list it would mean she had spent valuable time doing things that weren’t her priority.

What items are hanging around on your to-do list that just don’t matter? Obviously some things (like, say, paying taxes) have to be done whether we can be bothered or not, but other tasks are only important when we first add them to the list. Time and hindsight exposes such activities as either being worth the effort or not and there’s no shame in changing your mind and excising those that aren’t worthwhile.

Executing such cuts here and there will render your list more manageable, resulting in less anxiety and enabling clearer focus on the things that matter the most.

An integral part of whatever productivity system you decide to establish is a mechanism for managing all of the tasks that you’ll have on your plate at any one time. Some will call this ‘task management’ and employ any number of synced apps or custom systems to stay across everything. Others will go the pen-and-notecard route. There is no right or wrong method – the best system is the one that works for you. Your to-do list can help relieve the anxiety that sometimes accompanies the juggling of a few things at once… if it is properly maintained, that is.

As with so many elements of enhanced productivity, intentionality is the key to a useful and properly maintained to-do list. You can still use your notecards (or your apps!) but a little forethought will go a long way toward ensuring you make progress on your list no matter your method of recording the tasks before you.

Consider Context

No matter how simple you like to keep things, you’ll find that the expectations placed upon you are different depending on your location at any one moment. That is, your boss probably expects different things from you than your wife does.

Considering this, context becomes the first consideration in organizing your tasks. Seeing ‘do the laundry’ on my list in between meetings at work is not only futile, but might actually take me out of the zone or cause anxiety as I go through my day looking at that box that I’m incapable of ticking until I get home.

If you can’t do it in your present situation, don’t even include it on the list!

As you may have already deduced, this can be broken down into further sub-levels still. If you float between two sites at work, for instance, there’s no point in worrying about dropping off documents to Mary at Office A while you’re in a meeting at Office B. You’d be dividing your attention for less than no reason.

This context problem can be overcome in many ways, the simplest being to maintain separate lists for each context. A lot of to-do apps will allow you to maintain multiple lists or assign context to tasks, meaning you can keep all of your tasks in once place but still stay focused within your present context.

A particularly intriguing way to manage the specificity of some tasks is to adopt if/then planning of your tasks. This method allows you to frame your tasks within opportunities by phrasing them as “if _____, then I will _____”. Examples might include:

• If I have ten minutes, then I will email my parents.
• When this meeting is over, I will grab lunch.
• When Claire gets home, I will kiss her.

The tasks here – emailing my parents, grabbing lunch, kissing my lady friend – are not left for me to casually skip over with my eyes. Instead, they form a kind of calendar that allows for the fluidity of the day. I don’t know when the meeting will end, but when it does I know my next action. I don’t know when I’ll have ten minutes, but when I do I know how to fill it. In this way you can seize opportunities rather than letting them pass you by.

Make Prioritizing A Priority

Within each context you will want to identify the highest priority items – your next actions. Sometimes productivity can induce a kind of high, but chasing that high by ticking off irrelevant tasks while you put off the most important ones is productivity junk food – you’re consuming empty calories that can’t sustain you and your passions and you will burn out quickly without making any real progress.

Maybe your inbox does need cleared, maybe the trash can does need emptied, maybe you do need to water the plant in the hallway, but if your goal for the day is to work on your novel and all you manage to accomplish is ticking off these three unrelated things are you really being productive?

Depending on who you ask, your priorities for the day should be narrowed down to 1, 3, 5, 10… pick a number, really. The point isn’t really to identify a number – it’s just to establish top priorities of some kind; any kind.

One clever prioritization trick I saw recently was to build levels of emphasis into your to-do list by identifying your top priority for the day, three medium priorities, and five lower priorities before tackling them all in the one day. This is productivity in terms of quantity and quality, helping you move ahead while not letting anything fall through the cracks.

Identifying these priorities can be the bigger problem for some, though. When in the midst of several projects with no deadline, how does one choose what to do next? The Eisenhower Matrix is a handy way to gauge your priorities and – just as important, really – peg the things that are not a priority.

The matrix features four quadrants used to define activities in terms of both importance and urgency. The highest priority items will obviously be those that are both important and urgent (putting out the fire after you blow up the microwave), while those that are neither important or urgent (House of Cards) become the lowest priority. Items that are important but not urgent (reading this blog?) receive consideration alongside those that are urgent but not important (things your boss wants you to do like, now, that you don’t care about). The distinction between urgency and importance is a significant one. Where urgency is the same, it is the difference between, say, what is important to you and what is important to others. Work on the ones that are important to you first (depending on the context – your boss likely won’t agree that reading this blog is more important than filing reports).

However, as I have said before, it’s not neccesary or altogether desirable to eliminate those activities that are neither urgent or important. Being on at all times can burn you out and you’ll need recovery time here and there. It might seem counter-intuitive, but if you have a hard time switching off it might be worthwhile to add leisure to your to-do list. After all, there is a difference between getting sucked into another House of Cards marathon and allocating a specific time slot in which you’re going to watch X number of episodes.

Mind The Cracks

Once you’ve added contexts and prioritization to your task-management system (and doesn’t that just sound so sophisticated?), you will probably find yourself facing a dilemma: what about all those little ticky-tack things that still have to get done but never end up making your ‘priority cutoff’? You don’t want anything to fall through the cracks, after all.

A cornerstone of the GTD system is the “two minute rule”, which dictates that any action that can be completed in two minutes or less is completed then. It’s not filed away, it’s not added to the to-do list and it’s not left for after you’ve read more emails – it’s done then and then, well, it’s done.

For slightly more involved tasks that aren’t especially important, one clever idea is to maintain a separate to-do list containing these tasks. Anytime you find yourself with a few minutes to kill and no prioritized task that can be completed in that window, pull out this list and tick something off.

Move Forward, Not Sideways

The intent of all of these ideas is to keep you moving forward rather than treading water. It can be easy to fall into the trap of being busy but not making progress and life is too short.

It’s also worth remembering that you’ll probably not accomplish everything you add to your to-do list, and that’s okay. Prioritizing your list keeps the most important next actions at the top and allows everything else to kind of naturally fall off the bottom over time. The daily review that prioritization requires ensures that you won’t waste your time and energy on things that you just clearly didn’t value in the first place.

By renewing your commitment to progress each day you will find yourself moving confidently forward, one ticked box at a time.

The weekend is here again! Rituals were the theme of the week, which happens to coincide with the first weekend link about making a habit of pursuing your passion projects. Kids pervade the other two links by showing us how to channel our inner nine-year-old and allowing for a little inspiration after a disappointing loss in the Little League World Series.

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Tackle Your Passion Project With The 90-90-1 Rule

Concluding a week of discussing rituals and their roles in our everyday production and creativity, here is the kind of challenge to help you get a start on making everyday your ideal day. Dedicate the first ninety minutes of your next ninety work days to working on your highest-priority passion project. Seeing as habits stick after 66 days, you’ll be well on your way to the life of your dreams if you see this challenge through to the end.

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Five Things I Learned From Hanging Out With A Nine-Year-Old

There is much we can learn from kids and Eric Ravenscraft shares a few valuable lessons here. Kids aren’t afraid to make mistakes or try new things, which is refreshing to see if you spend a lot of time around jaded adults that have thrown in the towel.

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R.I. coach inspires after LLWS loss

Speaking of kids, the Little League World Series is ongoing at the moment. Unfortunately, the Rhode Island team representing New England was recently eliminated but their coach took the opportunity to deliver a speech that I doubt any of the players will ever forget. I can’t embed the video here without it starting automatically, so I’ll spare you that annoyance and point you to the link.

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ToVa Rewind:

Convert Routines Into Rituals For Meaningful Progress
Use Rituals To Engineer your Perfect Day

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Rupert is reading: A Hologram For The King by Dave Eggers

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Have a great weekend!